·The shape of the logo is rectangular, meaning upright and righteous. Regular and stable upper and lower docking structure represents that the company is based on the installation service, which is noble, solid and reliable, as well as rigorous and standard.

·The logo consists of two colors: black and red. The black symbolizes noble, solid and cohesion, while red. symbolizes passion, responsibility and expectation. Bicolor collocation demonstrates that the company behaves honestly and works concisely.

·English BETTER is adopted and double E is highlighted, meaning that Better and Better is the eternal pursuit of the Better Company.